LocalArtsLive (LAL) strives to connect the classical music community together in the greater Philadelphia region, provide support for fledgling ensembles, and present classical music in new and unexpected ways.
The LocalArtsLive.com website and social media presence provides a central source of information and promotes discussion. LAL helps musicians and related organizations by creating or assembling marketing material and helping to build audiences for fledgling ensembles via periodic showcase presentations and web based publicity. Many ensembles and musicians don't have the ability to raise funds themselves, so even modest levels of support from LocalArtsLive may contribute to their long term success. Simply put, working together is more effective and more efficient than individual efforts. In addition to periodic showcases, LAL seeks to collaborate with other organizations, including other genres of arts and technology, to bring the music to new audiences.
Though much of the information is open to the public, you will need to sign up to be able to actively participate in discussions, get listed on the Professionals pages, have your events featured, or join groups. It is suggested that you focus your discussions, blogs, and comments on the topic of classical music - especially performances, organizations, and artists in the Philadelphia region. All content is monitored and may be removed, if inappropriate, in order to maintain a high standard of quality.
You are welcome to create public or private groups so you can "chat among yourselves". Groups may be associated with ensembles, specific categories of music, schools - you name it. Groups with a common interest that spark conversation and community involvement are welcome.
Professionals are welcome to sign up with the name of their ensemble or organization and if you wish, we'll add you to the Professionals pages. Just follow these simple instructions. You may also ask to have your events featured. Please refer to the Help section for more technical tips and site background.
Carl, Anton and William Torello
Sharon Torello has had a life long interest in the arts; especially music. Though she is not a musician, she's proud to note that her great grandfather, Anton Torello, was the first bass instructor at the Curtis Institute of Music. His two sons, Carl and William also had ties to Curtis, and for a number of years, all three Torellos played together in the Philadelphia Orchestra. This rich heritage inspired Sharon to start the LocalArtsLive venture in the spring of 2011 with the mission of providing a central source of information, discussion, and connections to the classical music community in the greater Philadelphia region. Sharon also finds great joy in volunteering as a host for Curtis students.
Sharon's 25 year background in computer support allowed her to quickly create a robust and informative site, LocalArtsLive.com that has a growing membership and and active community. She believes that there is great value in the cloud based computing that is available today, and that almost all small organizations should be using this technology to get the most functionality while minimizing expenses. Her extensive background came in handy when selecting tools and services that could be combined in unique ways to provide solutions that are inexpensive, robust, and simple to maintain. Of course, these days, social media must also be considered, and she is prepared to to advise and train musicians on best practices that will build audiences without requiring large amounts of time. She has a growing reputation as someone who gets things done by quick replies and attention to detail.
Sharon strives to continually live up to this endorsement from one of her clients:
Top qualities: Great Results, Personable, High Integrity
“Sharon is an exceptionally talented technologist. Her outstanding qualities are her initiative, intelligence and creativity. She has an amazing ability to see the big picture, identify the fundamental issue, and devise an appropriate solution. But, above her technological skills, she is an effective communicator and team player. This combination of soft and hard skills makes her a valuable asset to any organization.” Richard Ladson, August 24, 2010